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    <title>UXM</title>
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    <id>tag:www.ux-media.co.uk,2008-04-30://5</id>
    <updated>2008-08-26T10:19:31Z</updated>
    
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<entry>
    <title>Bright Red launches live site</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/bright-red-launches-live-site.html" />
    <id>tag:www.ux-media.co.uk,2008://5.101</id>

    <published>2008-08-26T09:53:20Z</published>
    <updated>2008-08-26T10:19:31Z</updated>

    <summary>The Bright Red Publishing website launches in time for the new Scottish school term
</summary>
    <author>
        <name>Ali Peppard</name>
        <uri>http://www.ux-media.co.uk</uri>
    </author>
    
        <category term="company_updates" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ux-media.co.uk/">
        <![CDATA[<span class="Apple-style-span" style="color: rgb(32, 32, 32); font-family: Verdana; font-size: 12px; ">Scotland's brightest, freshest, easiest-to-use revision books for secondary students and <span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="brightred_logo.gif" src="http://www.ux-media.co.uk/images/brightred_logo.gif" width="281" height="108" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></span>teachers are now available online through the new <a href="http://www.brightredpublishing.co.uk">Bright Red Publishing website</a>.</span><div><span class="Apple-style-span" style="color: rgb(32, 32, 32); font-family: Verdana; font-size: 12px;"><br /></span></div><div><span class="Apple-style-span" style="color: rgb(32, 32, 32); font-family: Verdana; font-size: 12px; ">The site has been developed by UX Media and includes a full </span></div><div><span class="Apple-style-span" style="color: rgb(32, 32, 32); font-family: Verdana; font-size: 12px; ">e-commerce facility for easy shopping and an efficient content management system to allow books and authors to be kept up-to-date.</span><div><span class="Apple-style-span" style="color: rgb(32, 32, 32); font-family: Verdana; font-size: 12px;"><br /></span></div><div><span class="Apple-style-span" style="color: rgb(32, 32, 32); font-family: Verdana; font-size: 12px;"><a href="http://www.brightredpublishing.co.uk">Bright Red Publishing</a> is an innovative, forward-thinking company who appreciate all your views about the website, books, exams and revision material available. Take a look and <a href="http://www.brightredpublishing.co.uk/ContactUs.aspx">contact them now</a> to have your say.</span></div></div>]]>
        
    </content>
</entry>

<entry>
    <title>Pitter patter</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/pitter-patter.html" />
    <id>tag:www.ux-media.co.uk,2008://5.100</id>

    <published>2008-08-22T16:34:41Z</published>
    <updated>2008-08-22T17:00:10Z</updated>

    <summary>This week saw the arrival of the first office baby, little Amelie. Ahhhh.....</summary>
    <author>
        <name>Ali Peppard</name>
        <uri>http://www.ux-media.co.uk</uri>
    </author>
    
        <category term="company_updates" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ux-media.co.uk/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Amelie.jpg" src="http://www.ux-media.co.uk/images/Amelie.jpg" width="188" height="141" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></span>UX Media got all broody this week as we welcomed little Amelie Serra into the world on Thursday 21 August at 9.42 am.<div><br /></div><div>Proud dad, Sam Serra, who is working closely with us on some exciting new projects (keep an ear out for more news on this later!), and new mum Karolina Lagoda will have their hands full over the next few months as they get into the swing of parenthood, and we wish the whole family all the luck in the world.</div><div><br /></div><div>Congratulations also to doting grandmother, Colette, who may not have time to keep our offices as shiny and clean as she usually does for a while!</div><div><br /></div><div><br /></div><div><br /></div>]]>
        
    </content>
</entry>

<entry>
    <title>Clever clogs</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/clever-clogs.html" />
    <id>tag:www.ux-media.co.uk,2008://5.99</id>

    <published>2008-07-22T09:05:52Z</published>
    <updated>2008-07-22T09:08:53Z</updated>

    <summary>We&apos;re all bursting with pride this month as Account Manager, Marie, graduates with honours from Portsmouth University.</summary>
    <author>
        <name>Ali Peppard</name>
        <uri>http://www.ux-media.co.uk</uri>
    </author>
    
        <category term="company_updates" scheme="http://www.sixapart.com/ns/types#category" />
    
    
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        <![CDATA[<p><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: 'Arial','sans-serif'">We're all bursting with pride this month as Account Manager, Marie, graduates with honours from Portsmouth University.</span></p>
<p><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: 'Arial','sans-serif'">
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-right" style="FLOAT: right; MARGIN: 0px 0px 20px 20px" height="168" alt="P210708_12.14.JPG" src="http://www.ux-media.co.uk/images/P210708_12.14.JPG" width="224" /></span>It's been a long, hard slog but well worth the effort for Marie, who was formally presented with a BA (Hons) in Photography on Monday at Portsmouth Guildhall. The sun made a rare appearance just for the photos&nbsp;and we think you'll agree that she looks fantastic.<o:p></o:p></span></p>
<p><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: 'Arial','sans-serif'">As well as her degree, Marie has exhibited and sold pieces of her coursework recently, proving what a great creative talent she is.<o:p></o:p></span></p>
<p><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: 'Arial','sans-serif'">Congratulations Marie!</span></p>
<p><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: 'Arial','sans-serif'"><o:p></o:p></span>&nbsp;</p>]]>
        
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</entry>

<entry>
    <title>The novelty of having three bathrooms...</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/the-novelty-of-having-three-ba.html" />
    <id>tag:www.ux-media.co.uk,2008://5.98</id>

    <published>2008-07-17T11:33:15Z</published>
    <updated>2008-07-22T09:44:29Z</updated>

    <summary>UX Media has moved to bigger and better premises this month as we bring in more members of the team and facilities to improve our services further.</summary>
    <author>
        <name>Ali Peppard</name>
        <uri>http://www.ux-media.co.uk</uri>
    </author>
    
        <category term="company_updates" scheme="http://www.sixapart.com/ns/types#category" />
    
    
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        <![CDATA[<p>...a kitchen, meeting area and at least one desk each! </p>
<p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline">&nbsp;</span>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-right" style="FLOAT: right; MARGIN: 0px 0px 20px 20px" height="202" alt="Lodge_One3.jpg" src="http://www.ux-media.co.uk/images/Lodge_One3.jpg" width="152" /></span>UX Media has moved to bigger and better premises this month as we bring in more members of the team and improved facilities to house the new services we'll be offering in the near future.</p>
<p>Don't worry, we're not far away so you won't get lost finding us. In fact we're still in the same street. Drop in for a coffee, biscuit and a chat when you get a moment. We'd love to see you.</p>
<p>You'll find us at Lodge One, Dolphin Lane, Southampton, SO14 2HN.</p>
<p><a href="http://www.ux-media.co.uk/contactus.html#location">Get directions to UX Media</a></p>
<p>&nbsp;</p>]]>
        
    </content>
</entry>

<entry>
    <title>E-commerce usability - good for users but watch the fraudsters</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/ecommerce-usability-good-for-u.html" />
    <id>tag:www.ux-media.co.uk,2008://5.97</id>

    <published>2008-07-15T08:54:23Z</published>
    <updated>2008-07-15T10:21:49Z</updated>

    <summary>98 percent of shoppers check for some kind of security before making an online purchase, almost four-fifths would trust a site which had simple, clear payment features regardless of its level of security.</summary>
    <author>
        <name>Matt Goddard</name>
        
    </author>
    
        <category term="blog" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ux-media.co.uk/">
        <![CDATA[<p>"98 percent of shoppers check for some kind of security before making an online purchase, almost four-fifths would trust a site which had simple, clear payment features regardless of its level of security."</p>
<p><a href="http://www.itpro.co.uk/604506/user-friendly-websites-catching-out-shoppers">IT Pro have highlight a survey conducted by paypoint.net</a> which suggests that four-fiths of user are more likely to trust a site with a simple, clear payment facility regardless of the level of security implemented on the site.</p>
<p>This is a big thumbs of for usability and the ROI gained by ensuring you have a usable checkout process but there needs to be an education process with users to help them recognise a secure shopping process. Mastercard and VISA are helping to ensure this with thier 'SecureCode' and 'Verified by VISA' schemes but with the overhead of making users remember yet another username and password.</p>
<p>Watch this space, with the integration of payment gateways such as google checkout we may be able to offer users a&nbsp;simple and secure website which increase ROI and keep customers safe. If only google would allow you to integrate thier service directly into a bespoke website.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Technical direction takes off</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/technical-direction-takes-off.html" />
    <id>tag:www.ux-media.co.uk,2008://5.96</id>

    <published>2008-07-13T16:57:04Z</published>
    <updated>2008-07-22T10:09:56Z</updated>

    <summary>UX Media extends a warm welcome to a new member of the team this month, with the addition of Technical Director, Kieron Lanning.</summary>
    <author>
        <name>Ali Peppard</name>
        <uri>http://www.ux-media.co.uk</uri>
    </author>
    
        <category term="company_updates" scheme="http://www.sixapart.com/ns/types#category" />
    
    
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        <![CDATA[<p><font color="#000000"><span style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial','sans-serif'">UX Media extends a warm welcome to a new member of the team this month, with the addition of Technical Director, Kieron Lanning.</span></font></p>
<p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-right" style="FLOAT: right; MARGIN: 0px 0px 20px 20px" height="242" alt="Kieron.jpg" src="http://www.ux-media.co.uk/images/Kieron.jpg" width="161" /></span><font color="#000000"><span style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial','sans-serif'">Kieron will be working with us to create a sustainable technical infrastructure for UX Media, as well as&nbsp;taking on responsibility for&nbsp;solution architecture and technical resource within the company.</span></font></p>
<p><font color="#000000"><span style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial','sans-serif'">With a background in Microsoft .Net and other solutions, Kieron has worked closely with companies in the telecommunications, aerospace and IPTV industries, to provide maintainable and extensible business orientated solutions for a variety of business needs. </span></font></p>
<p><font color="#000000"><span style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial','sans-serif'">We'll be introducing all our clients to Kieron over the next few weeks so feel free to put him to the test with a few challenging questions when you meet him!</span></font></p>]]>
        
    </content>
</entry>

<entry>
    <title>The future&apos;s Bright Red</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/the-futures-bright-red.html" />
    <id>tag:www.ux-media.co.uk,2008://5.95</id>

    <published>2008-07-13T16:46:32Z</published>
    <updated>2008-07-13T16:56:05Z</updated>

    <summary>UX Media is delighted to begin development on Bright Red Publishing&apos;s new website for the Scottish educational market.</summary>
    <author>
        <name>Ali Peppard</name>
        <uri>http://www.ux-media.co.uk</uri>
    </author>
    
        <category term="company_updates" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ux-media.co.uk/">
        <![CDATA[<p>UX Media is&nbsp;delighted to begin development on Bright Red Publishing's new website for the Scottish educational market.</p>
<p>The fully functional, accessible site has been designed by <a href="http://www.armadillojam.co.uk/">Armadillo Jam</a>, with technical direction and development by UX Media. The site aims to deliver tailored and engaging revision and exam material for students and teachers, promoting creative, independent thinking.</p>
<p>Bright Red Publishing works with the best authors, editors, designers and printers to provide a high-quality and reliable service, including a full ecommerce system.</p>]]>
        
    </content>
</entry>

<entry>
    <title>New faces mean more dedicated services</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/new-faces-mean-more-dedicated.html" />
    <id>tag:www.ux-media.co.uk,2008://5.94</id>

    <published>2008-05-28T13:37:28Z</published>
    <updated>2008-05-28T13:51:59Z</updated>

    <summary>UX Media welcomes a new member to the team this month, with the arrival of Account Executive, Marie Hastings.</summary>
    <author>
        <name>Ali Peppard</name>
        <uri>http://www.ux-media.co.uk</uri>
    </author>
    
        <category term="company_updates" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ux-media.co.uk/">
        <![CDATA[<p>UX Media welcomes a new&nbsp;member to the team this month, with the arrival of Account Executive, Marie Hastings.</p>
<p>Marie comes from a creative background and has a superb grasp of visual design in the digital&nbsp;field, as well as a thorough understanding of the way businesses need to move forward with their online offerings in the credit crunch era.</p>
<p>Marie will eventually look after some of UX Media's highest profile clients and is looking forward to the challenges ahead.</p>
<p>"I'm so excited about the way UX Media is helping businesses to focus on the user experience of their services and develop forward-thinking strategies to ensure that customers get everything they need from the world of web 2.0 without sacrificing usability.</p>
<p>"I think we'll be going back to content based solutions over the next 12 months, as budgets&nbsp;become stricter and objectives for online services tighten up. It'll be all about evolution instead of revolution."</p>
<p>Contact Marie on 023 8022 2254 or email <a href="mailto:marie.hastings@ux-media.co.uk">marie.hastings@ux-media.co.uk</a> to talk about the services UX Media can provide.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Park Life</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/park-life.html" />
    <id>tag:www.ux-media.co.uk,2008://5.93</id>

    <published>2008-05-15T14:45:01Z</published>
    <updated>2008-05-28T14:32:49Z</updated>

    <summary>UX Media are pleased to provide the editorial content for Bourne Leisure&apos;s Owners newsletter, on behalf of Halo Design Associates.</summary>
    <author>
        <name>Ali Peppard</name>
        <uri>http://www.ux-media.co.uk</uri>
    </author>
    
        <category term="company_updates" scheme="http://www.sixapart.com/ns/types#category" />
    
    
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        <![CDATA[<p>UX Media are pleased to provide&nbsp;the editorial content for Bourne Leisure's&nbsp;Owners newsletter,&nbsp;on behalf of Halo Design Associates.</p>
<p>Park Life is a monthly newsletter&nbsp;bringing the news and views from Bourne Leisure's range of parks,&nbsp;to Owners of quality holiday homes throughout the country.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Carnival kicks off 2nd intranet phase</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/carnival-kicks-off-2nd-intrane.html" />
    <id>tag:www.ux-media.co.uk,2008://5.92</id>

    <published>2008-05-15T11:05:46Z</published>
    <updated>2008-05-15T11:35:31Z</updated>

    <summary>UX Media begins work in partnership with the Carnival UK Group to improve and develop the company&apos;s DotNetNuke intranet...</summary>
    <author>
        <name>Ali Peppard</name>
        <uri>http://www.ux-media.co.uk</uri>
    </author>
    
        <category term="company_updates" scheme="http://www.sixapart.com/ns/types#category" />
    
    
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        <![CDATA[<img src="http://www.ux-media.co.uk/images/oceana.bmp" />
<p>May 2008 sees the start of phase 2 of the Carnival UK Group's intranet redevelopment project.</p>
<p>Among overall improvements to the usability of the site's DotNetNuke content management system, UX Media will be working to create a more news-based approach to the homepage, a Friends and Family email alert system, integrated phonebook and Flash organisation chart and multi-view events calendar.</p>
<p>Look out for more updates soon.</p>
]]>
        
    </content>
</entry>

<entry>
    <title>Matt gets Wired </title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/matt-is-interview-by-wiredwess.html" />
    <id>tag:www.ux-media.co.uk,2008://5.90</id>

    <published>2008-05-11T13:43:00Z</published>
    <updated>2008-05-16T16:28:07Z</updated>

    <summary>Find out how local businesses can open their web offerings up to a whole new market and read all about UXM Director, Mat Goddard&apos;s latest presentation to Wired Wessex...</summary>
    <author>
        <name>Ali Peppard</name>
        <uri>http://www.ux-media.co.uk</uri>
    </author>
    
        <category term="company_updates" scheme="http://www.sixapart.com/ns/types#category" />
    
    
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        <![CDATA[<p>Unaccustomed as he is to public speaking....</p>
<p>UXM Director, Matt&nbsp;Goddard,&nbsp;aimed to open the eyes of local business owners to the&nbsp;under-serviced market of web users with accessibility issues last month, with&nbsp;a presentation to 20 members of <a href="http://www.wiredwessex.com/">Wired Wessex</a>. </p>
<p>As well as revealing some startling facts about the issues faced by visually and mobility impaired users, Matt provided an overview of how businesses can improve their digital services to meet the needs of a wider audience.</p>
<p>His talk covered elements such as:</p>
<ul>
<li>What is accessibility?</li>
<li>Why bother to address it?</li>
<li>How to measure accessibility</li>
<li>How to improve your existing website</li>
<li>How to commission a new website</li>
<li>Common accessibility myths</li></ul>
<p>Following the presentation, Wired Wessex's Alexander Hay interviewed&nbsp;Matt about his views&nbsp;on user experience, the future of the web and thoughts on ubiquitous computing.</p>
<p><a href="http://www.wiredwessex.com/news/767">Read the full Wired Wessex interview</a></p>
<div style="width:425px;text-align:left" id="__ss_410610"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=accessibility-1210954258489028-8"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=accessibility-1210954258489028-8" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;"><a href="http://www.slideshare.net/?src=embed"><img src="http://static.slideshare.net/swf/logo_embd.png" style="border:0px none;margin-bottom:-5px" alt="SlideShare"/></a> | <a href="http://www.slideshare.net/MattGoddard/accessibility-410610?src=embed" title="View 'Accessibility' on SlideShare">View</a> | <a href="http://www.slideshare.net/upload?src=embed">Upload your own</a></div></div>]]>
        
    </content>
</entry>

<entry>
    <title>PDF accessibility</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/pdf-accessibility.html" />
    <id>tag:www.ux-media.co.uk,2008://5.89</id>

    <published>2008-05-09T16:03:17Z</published>
    <updated>2008-05-15T15:14:56Z</updated>

    <summary>Joe Clark - the king of closed captions - provides some guidelines on making accessible PDF documents</summary>
    <author>
        <name>Matt Goddard</name>
        
    </author>
    
        <category term="blog" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ux-media.co.uk/">
        <![CDATA[<p><a title="About Joe Clark" href="http://joeclark.org/access/about/">Joe Clark</a> has written an interesting article on <a title="external link to A list apart magazine" href="http://www.alistapart.com/">A list apart</a>, where he argues that there should be a unified user experience when considering the accessibility of&nbsp;<acronym title="Hyper Text Mark-up Language">HTML</acronym> and <acronym title="Portable Document Format">PDF</acronym> documentation. </p>
<p>"Contrary to popular opinion, and also contrary to quasi-judicial claims in some places, PDF documents can be no less accessible than HTML. While this may be a shocking revelation, it is nonetheless true. This article will explain how PDF does and does not support accessibility." </p>
<p><a title="A List Apart: Facts and Opinions About PDF Accessibility" href="http://www.alistapart.com/articles/pdf_accessibility">A List Apart: Facts and Opinions About PDF Accessibility</a> </p>]]>
        
    </content>
</entry>

<entry>
    <title>IBM accessibility guidelines</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/ibm-accessibility-guidelines.html" />
    <id>tag:www.ux-media.co.uk,2008://5.88</id>

    <published>2008-05-09T15:47:50Z</published>
    <updated>2008-05-14T07:58:23Z</updated>

    <summary>IBM&apos;s publish invaluable guidelines on accessibility for the desktop and web</summary>
    <author>
        <name>Matt Goddard</name>
        
    </author>
    
        <category term="blog" scheme="http://www.sixapart.com/ns/types#category" />
    
    
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        <![CDATA[<p>IBM's provide a rich resource to developers interested in accessibility. Their&nbsp;guidelines cover both desktop and web development.</p>
<p>They also provide information invaluable information on the issue faced by people with visual, cognitive and motor disabilities.</p>
<p><a title="External link to IBM Accessibility Centre's Developer guidelines" href="http://www-306.ibm.com/able/guidelines/">IBM accessibility centre developer guidelines</a></p>]]>
        
    </content>
</entry>

<entry>
    <title>Using FireFox to asses web accessibility</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/using-firefox-to-asses-web-acc.html" />
    <id>tag:www.ux-media.co.uk,2008://5.87</id>

    <published>2008-05-09T15:45:35Z</published>
    <updated>2008-05-14T08:02:37Z</updated>

    <summary>FireFox&apos;s developer tool bar has everything a web developer needs to evaluated their website for accessibility, get tooled up with the following guidelines. </summary>
    <author>
        <name>Matt Goddard</name>
        
    </author>
    
        <category term="blog" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ux-media.co.uk/">
        <![CDATA[<p><a title="Get Tooled Up:'Evaluating Web Sites for Accessibility with Firefox', Ariadne Issue 44" href="http://www.ariadne.ac.uk/issue44/lauke/">Get Tooled Up:'Evaluating Web Sites for Accessibility with Firefox', Ariadne Issue 44</a> </p>
<p>An excellent essays on the features available through FireFox's Web developer toolbar to asses how accessible your website is. </p>]]>
        
    </content>
</entry>

<entry>
    <title>Usability@90mph</title>
    <link rel="alternate" type="text/html" href="http://www.ux-media.co.uk/articles/usability90mph.html" />
    <id>tag:www.ux-media.co.uk,2008://5.86</id>

    <published>2008-05-09T15:40:50Z</published>
    <updated>2008-05-09T15:44:16Z</updated>

    <summary>Rapid user testing - a technique to highlight the business case for user testing.</summary>
    <author>
        <name>Matt Goddard</name>
        
    </author>
    
        <category term="blog" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.ux-media.co.uk/">
        <![CDATA[<p>Paul F. Marty and Michael B. Twidale have published an article entitled <a href="http://www.firstmonday.org/issues/issue10_7/marty/index.html">Usability@90mph</a> in the peer review journal <a href="http://www.firstmonday.org/">first monday</a>.
</p>
<p>
In the article they introduce a rapid approach for demonstrating (selling?) user testing.
</p>
<p>
On the whole it's a interesting approach and I can certainly see the benefits from an educational stand point but my over riding worry would be that in this high speed world people would start using their approach as a replacement for real user testing.
</p>
<p>
In their conclusion Marty and Twidale do point out the dangers of their approach and I'm heartened to see that they recognised the treat to traditional user testing.
</p>
<p>
n.b. At the risk of sounding like a hypocrite, their approach might work well for early stage user testing and could be considered for preserving usability budgets for later stage testing. A way of integrating more user testing into the process perhaps?
</p>]]>
        
    </content>
</entry>

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